Premier Fruits Group is committed to the central wholesale markets of Australia. We value the role they play in creating valued relationships between growers and the customer. With large trading floors in the Sydney, Melbourne, Brisbane and Perth, Premier is well positioned to fulfil its commitment as a leading national marketer of fresh fruit and vegetables.  
     
 

Premier Fruits Melbourne

Premier Fruits Melbourne was incorporated in 1990 as a wholesale trading business. It has grown to become one of the largest wholesale trading companies in the Melbourne Wholesale Markets.

The operation markets fresh fruits and vegetables from quality growers Australia wide including our own farms, to a broad customer-base ranging from major chains to independent retailers and providores.

Our extensive range of fresh fruit and vegetables covers such core lines as Zucchini, Beans, Corn, Capsicum, Eggplant, Tomatoes, Leafy Vegetables, Pumpkin, Rockmelon, Honeydew, Watermelon, Citrus and Stone fruit.

Working with some of the country’s biggest growers also allows Premier Melbourne to consistently stock the majority of its core products throughout the year. The team at Premier Fruits Melbourne has extensive knowledge and many years of experience to bring the highest quality, fresh product to their customers.

 
 
 
       
 

Col Johnson & Co
Col Johnson Pty Ltd began in 1968, created by Col Johnson himself. Over the years it has built up a reputation as a leading reputable wholesaler in the Sydney Markets.

In 2002 the business became Col Johnson & Co Pty Ltd with the acquisition of the Barbara family.

In 2007 Col Johnson & Co became the newest addition to the Premier Fruits Group. The business continues to operate under the Col Johnson name and handles a vast range of products similar to that of Premier Fruits Melbourne.

The dynamic sales team strives to exceed customer expectations and to give growers maximum marketing opportunities.

  
 
 
       
 

Premier Fruits Brisbane
Premier Fruits Brisbane was created in 1995 as a wholesale trading business in the Brisbane Wholesale Markets.  The operation has expanded rapidly with the trading space doubling in size, providing a large prominent exposure for products within the markets.

Premier Fruits Brisbane is modelled on the successful operation of Premier Fruits Melbourne. This enables
it to provide seamless commitment to the company’s principals of strong customer relations.

The team at Premier Fruits Brisbane bring a wealth of product expertise to the business helping to
maximise sales for growers and satisfying customer requirements.

Premier Fruits Brisbane is in close proximity to some of the best growing regions in the country including Premier Farms Childers which means produce can be picked, packed and on the stand at its absolute freshest.

  
 
 
       
 

Fresh Choice W.A.
Fresh Choice (W.A.) Pty Ltd was established in May 1998 as a grower owned wholesale business at Perth's Market City.

Since that time Fresh Choice has become a successful business with an excellent reputation for quality and services among buyers and growers alike.

Fresh Choice is now jointly owned by Premier Fruits Pty and LaManna Bananas Pty Ltd which has provided additional specialised knowledge, and personnel as well as access to consistent quantities of quality produce.

Fresh Choice has a substational market floor at Market City, Perth’s Wholesale Markets. The Fresh Choice sales team have a wide range of expertise including detailed knowledge of specific fruit and vegetable lines.

The company’s core product lines are in aligned to those of the Premier Fruits and LaManna Bananas Group.